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Woman with a snake
Woman with a snake

Overcoming Fear in Business Decisions

Fear is a deterrent of sound business decisions. Hence, it is most pertinent to develop the ability to defeat fear.

Arpan Yagnik

Fear is a potent intellectual and moral poison, and a deterrent of sound business decisions. Hence, it is most pertinent to develop the ability to defeat fear. Sadly, there is not one, but many faces and facets of fear. Fear of failure, fear of success, and many more fears emerging from the ethical and selfish compromises abound in the world of business. We may, each of us, have personally had that experience, when expressing opinions going against conventional wisdom, like advocating sustainability, ethics or just innovative proposals – in front of our board or our top management.

Dr. Arpan Yagnik, Associate Professor of Advertising, Communication at Penn State University, is a Creative Aerobics Expert. Creative Aerobics is a 21st century radical, and fun ideation strategy for generating ideas and creative solutions in quick succession. He is a TEDx speaker, and the coordinator of the Centre for Creativity Enhancement. He has published several articles and books on creativity. In his research, he also deals with the theme of fear, and its links with creativity.

Business leaders will benefit from the many insights Dr. Yagnik will share on this key question pertaining to the understanding and defeating fear. Aspiring game changers in businesses will also be particularly interested to learn how to confront their own fears.

In the spirit of Initiatives of Change, there will then be time for a free and open sharing of ideas and experiences between participants, first in small groups then in public debate around keynote speakers.

14 June

 12:00 to 1:30 p.m. GMT


This webinar is part of a series organised by Initiatives of Change Business & Economy Program on the meaning of sustainability. Their aim is to promote practices of individual and organizational change and to steer the Economy’s energies towards serving humanity's needs.